$0
Free Scan
What is breaking?
See your overall score, the main place the path appears to weaken, two clear observations, and one thing worth preserving.
THE CLICK IS ONLY THE BEGINNING
It’s not your traffic.
It’s what happens after they get there.
Show us your site. We’ll show you where it leaks. Five quick questions. Then we go look at the site through a first-time visitor’s eyes.
Takes about 60 seconds. Reports appear on-site and are also sent by email.Paid reports have a 24-hour refund request window for billing, delivery, or material technical failures.
THE PROBLEM ISN’T ALWAYS OBVIOUS
A site can look finished and still make people hesitate.
Too many choices. A weak path. Missing trust. A message that makes sense to the business but not to the person who just arrived.
You shouldn’t have to guess which part matters most. And Where It Breaks doesn’t ask you to diagnose your own website before it does the job.
FIRST IMPRESSION30How quickly a new visitor understands what they landed on and what comes next.
FRICTION30Where confusion, effort, hesitation, or unnecessary resistance starts building.
FLOW20How naturally the experience carries someone toward the next meaningful step.
TRUST20The signals that help a visitor feel confident enough to keep going.
One 100-point score across four lenses, based on the same captured evidence.
SCALING THE LEAK
More traffic doesn’t fix a weak path. It scales the leak.
Before you buy more clicks, send more traffic, or push harder on growth, find out where the path is losing people. Where It Breaks shows what appears to be weakening the journey so you can stop feeding the leak and put your effort where it can actually hold.
WE FOLLOW THE VISITOR PATH
Not a checklist.
A path through the site.
01
Give us context. URL, business type, goal, traffic source, and stage.
02
Where It Breaks observes the experience. Messaging, structure, progression, friction, flow, and trust.
03
You get one dominant pattern. Not a random pile of generic findings.
PROGRESS CHECK
Fix it. Come back. See what changed.
Your website changes as you work on it. Progress Check keeps your previous reports together so a new scan can be compared with the last one at the same level.
You can opt into a simple monthly reminder. Nothing is scanned in the background, and there is no subscription fee.
At any paid level, every other scan is free.CHOOSE HOW DEEP YOU WANT TO GO
You choose how deep we look.
Pick the report that matches the question you want answered — from a quick look at what’s breaking to a deeper growth-level analysis.
Every report appears on-site and is also sent by email. Paid reports have a 24-hour refund request window for eligible billing, delivery, or material technical failures.
$29
Full Breakdown
Why is it breaking?
See why the main problem appears to be happening and what may be making people hesitate or lose the thread.
$99
Fix Plan
What should I change first?
Get the three changes most worth making first, in a clear order.
$199
Full Picture
What is hurting this business specifically?
Get a tailored Fix Plan that uses the business context you provide to make the priorities fit your situation.
$399
Deep Look
What is most likely holding growth back?
See the bigger picture: what may be limiting growth, what deserves attention first, and what may not be ready to scale yet.
Choose the question you want answered.What’s breaking, why, what to fix first, what matters to your business, or what may be holding growth back.
Choose My Report CHOOSE YOUR REPORT
Five questions.
Then we go look.
Pick your report, answer the five questions, and we’ll take it from there. Paid reports move to secure checkout once we confirm the site can be scanned.
This is for automatic report delivery. It is not part of the five diagnostic questions.
Add the report email and complete all five questions to continue.